Tag: rebrand
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CU Colorado Springs? UCCS to explore possible rebrand
As the University of Colorado Colorado Springs prepares to carry out a series of painful budget-balancing decisions, it’s also looking toward its future identity and growth. University leadership announced Tuesday that it would begin gathering public feedback about potentially changing its current name to “CU Colorado Springs.” In addition to aligning more closely with its…
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What’s in a name? Here’s what local space and defense company Boecore says about its rebranding effort
No more Boecore. The Colorado Springs-based defense company bought by Enlightenment Capital two years ago has since added a trio of other companies. A branding shift announced Monday will link the firm’s various new additions under the name Auria. A derivative of the word “aurora” or “dawn” in Latin, Tom Dickson, Auria’s president, said the…