Tag: brand
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What’s in a name? Here’s what local space and defense company Boecore says about its rebranding effort
No more Boecore. The Colorado Springs-based defense company bought by Enlightenment Capital two years ago has since added a trio of other companies. A branding shift announced Monday will link the firm’s various new additions under the name Auria. A derivative of the word “aurora” or “dawn” in Latin, Tom Dickson, Auria’s president, said the…