Author: Mae Anderson
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Here’s what you can expect from Super Bowl commercials this Sunday
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Advertisers will be pulling out all the stops on Super Bowl Sunday — enlisting the biggest actors, investing in the most dazzling special effects and, they hope, going for laughs as they seek to win over viewers
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From Uber Eats’ ‘Friends’ reunion to Bud’s Clydesdales, here are the buzziest Super Bowl ads so far
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If you watch the Super Bowl for the commercials, you no longer have to wait until the big game to see what advertisers have in store for viewers
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Small business acquisitions leveled off in 2023 as interest rates climbed, but 2024 looks better
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Small business acquisitions were up and down last year, reflecting the increase in interest rates that threw a chill into the market
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Facebook launchingTikTok clone called Instagram Reels
Facebook’s Instagram is officially launching its answer to the hit short video app TikTok — Instagram Reels. The new Instagram feature will let users record and edit 15-second videos with audio, and will let users add visual effects. Users will be able to share Reels with followers in Instagram in a dedicated section called Reels…
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Scammers peddling bogus tax breaks find traction on Facebook
Hundreds of ads on Facebook promised U.S. homeowners they were eligible for huge state tax breaks if they installed new solar-energy panels. There was one catch. None of it was true. The scam ads used photos of nearly every U.S. governor — and sometimes President Donald Trump — to claim that with new, lucrative tax…
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Super Bowl ad winners and losers: Bud Light, Amazon among the crowd-pleasers
NEW YORK — This year some of the Super Bowl ads that grabbed the greatest buzz were surprises, like Bud Light’s “Game of Thrones” teaser. Other crowd-pleasers focused on humor, like Amazon’s take on celebrity product testers. While the New England Patriots bested the L.A. Rams on Sunday in Atlanta during Super Bowl 53, brands…
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Super Bowl ads offer simple escapism with star power
NEW YORK — Sarah Michelle Gellar makes a horror movie parody for Olay. Jeff Bridges and Sarah Jessica Parker tout Stella Artois. Steve Carrell hawks Pepsi. Star power abounds in this year’s Super Bowl ads. Advertisers are hoping to provide some welcome distraction and entertainment as economic fears persist and the nation’s political climate remains…
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With slump in iPhone sales, are we post-Peak Smartphone?
NEW YORK • Behind Apple’s disconcerting news of weak iPhone sales last week lies a more sobering truth: The tech industry has hit Peak Smartphone, a tipping point when everyone who can afford one owns one and no breakthroughs are compelling them to upgrade as frequently as they once did. Some manufacturers have boosted prices…
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Former CBS chief Moonves accused of more sexual misconduct
NEW YORK — An internal investigation of former CBS chief Les Moonves has turned up more evidence of sexual misconduct, as well as lying and destruction of evidence, throwing into jeopardy his $120 million severance package, The New York Times reported Wednesday. A look at what’s known about the scandal so far: THE LATEST Lawyers…
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Can wireless challenge cable for home internet service?
NEW YORK • Cellular companies such as Verizon are looking to challenge traditional cable companies with residential internet service that promises to be ultrafast, affordable and wireless. Using an emerging wireless technology known as 5G, Verizon’s 5G Home service provides an alternative to cable for connecting laptops, phones, TVs and other devices over Wi-Fi. It…