Keeping up with Colorado craft breweries a non-stop job for ‘Drinker’s Guide’ publishers
Keeping tabs on the new breweries in the nation’s No. 3 craft beer state can seem like a Sisyphean task, in an industry that’s growing like a hydra. For every craft destination that opens, it seems, another two announce they’re on the way.
“It’s a lot of fun, but it is nonstop. Our challenge is finding the places, literally, before they’re open. Almost everyday we hear about a new place – craft brewery, winery, meadery, distillery – that somebody’s opening, thinking about opening or wants to open,” said Mike Laur, whose Colorado Springs-based Motion Pixel Lab recently published a new edition of its “Beer, Wine, and Spirit Drinker’s Guide to Colorado,” updated for 2016.
“If you look at the section ‘Places to Watch For,’ there are over 100 places we couldn’t put on the map because they don’t know where they’re going to be yet,” Laur said.
“It’s a large undertaking to get everything in there and to get it right. We work on it pretty much all year-round, making sure it’s up to date and keeping track of what’s out there.”
A few of the destinations listed – including the Springs’ Cerberus Brewing and Whistle Pig Brewing companies – have a solid address; they just haven’t opened their doors to the public.
Whistle Pig is on track for a grand opening in early 2016 while Cerberus expects to be pouring by spring.
“It’s like looking into a crystal ball. We tried to get information for far enough into the future so that come next summer and fall, there’s still real value in the book,” said Laur, whose team launched the first edition of the guide as a map and coupon book in 2008.
Given the pace at which the industry has expanded since then, finding a way to incorporate the growing number of adult craft beverage makers into a user-friendly print format has been a challenge.
“We had 426 entries in the last edition and 533 in this one, so that’s more than 20 percent more listings,” said Laur, whose guide also comes with more than $350 in coupons for free drinks and merchandise at listed establishments. “We really tried to make it appeal to people that like to go out and find new places and explore for themselves, and the coupons give them some extra motivation. Who doesn’t like free beer?”
For the ninth and largest edition, Laur and his team retooled the guide’s look and format. There’s still a separate, full-color, foldout map; this time, the coupons are included as perforated tear-outs, rather than in a separate booklet. The guide also includes map insets offering a closer look at the state’s craft brewing hotbeds.
“With the density of breweries in Denver and Colorado Springs, you have a hard time making sense of it all in a single, large map,” said Laur, who hopes his guide can help both seasoned craft fans and newbies appreciate the area’s rich libation landscape. Not counting businesses that are on the way, the Pikes Peak region already is home to more than two dozen craft breweries.
“One of the first brewpubs, Phantom Canyon, was here. The community here has always embraced good beer,” Laur said.
“Now is an especially good time to be a craft beer drinker in Colorado Springs because there are so many good options available.”











