Author: Katie Mettler
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Cracker Jack replaces beloved plastic toys with QR codes and a ‘mobile experience’
It’s the seventh inning, “Take Me Out to the Ballgame” just echoed through the park and you’ve decided, because you’re hungry or maybe just a sucker for good marketing, that nothing goes better with a stretch than a tiny box of American tradition. You flag down the vendor, who also likely is selling “cold beer!”,…





