Companies line up — just in case Sports Authority’s name drops off Mile High
If the bankruptcy reorganization of Sports Authority forces the Englewood-based retailer to yank its name off the Denver Broncos’ home stadium, it won’t be hard to find a replacement.
Companies are already lining up, hoping to hang their banner on the Mile High City’s home of the Super Bowl champion Broncos, said Mac Freeman, the team’s head of business development.
“If anyone does have any anxiety about it, we have already had some unsolicited calls inquiring about this deal,” Freeman told Denver’s Metropolitan Football Stadium District board on Wednesday. “This is not the worst time in the world for the state of the brand in this marketplace. I don’t know if anyone ought to be wildly concerned as far as the revenue that we count on from this deal at this point continuing on.”
Fans make their way into Sports Authority field at Mile High Sunday, Nov. 29, 2015, before the Broncos/Patriots game. (The Gazette, Christian Murdock)