Intel Corp. is expanding its push into the hot artificial intelligence market with an approximately $2 billion deal for Habana Labs, an Israel-based AI chip-making startup.

Intel said the deal strengthens its lineup of artificial intelligence chips for use in data centers. Those are the large information storage facilities where companies are running AI algorithms to analyze data to, for instance, identify customer trends that otherwise might be too hard to spot.

Even before announcing the Habana purchase, the chip-making giant said it expected to generate more than $3.5 billion in AI this year, up around 20% from last year.

Intel in recent years has been shopping for new growth opportunities as it deals with challenges in some of its core markets, including powering personnel computers. It acquired Israeli automotive-camera maker Mobileye NV in 2017 for $15.3 billion in a bet on self-driving car technology.

The Habana deal isn’t Intel’s first acquisition to bolster its lineup of artificial intelligence products. It bought startup Nervana Systems Inc. in 2016 for around $400 million. It followed that transaction with the purchase of Movidius, an Irish startup in another bet on AI growth.

Its Nervana unit in November unveiled its first production chips. Facebook Inc., which has invested heavily in AI, at the time said it would use the Intel hardware.

Habana fits into Intel’s broader strategy of going after large new computing markets instead of simply maintaining its dominant share of the market for computers’ main processing chips, Navin Shenoy, the general manager of the Intel division focused on data centers and AI, said in an interview.

“We have a relatively small share in a large, growing market, so our intent is to go after that,” he said.

Intel said it expects the market for chips to power AI to grow to $25 billion by 2024. Almost half that revenue, it said, would be generated from selling chips to be used in big data centers.

An explosion in demand for artificial intelligence products has spurred the creation of dozens of chip startups in recent years.

Interest in AI has driven acquisitions across the tech industry landscape. Apple Inc. has made a series of acquisitions, mostly of startups for undisclosed amounts, of companies specializing in areas such as facial recognition, AI for home security and self-driving cars. Alphabet Inc.’s Google has similarly been on an AI acquisition spree, acquiring an AI-focused customer-service company, a computer vision company and the prominent British AI firm DeepMind, among other deals.

Intel said Habana will remain an independent business unit and will continue to be led by its current management team and be based in Israel. Habana will report to Intel’s Data Platforms Group, home to Intel’s portfolio of data center class AI technologies.

Habana Chairman Avigdor Willenz will be senior adviser to the business unit and to Intel.

Before the deal, Intel Capital was an investor in Habana. Habana said in November it secured $75 million in an oversubscribed funding round.

Intel said the deal strengthens its artificial intelligence portfolio and boosts its efforts in the AI silicon market. Photo: Paul Sakuma/Associated Press