Colorado has a look to it that’s hard to pinpoint. Outdoorsy, for sure, and true to the state moniker: colorful. It’s a laid-back look, and it’s a look representing hard-earned days in the mountains and hard, long days on the ranch. 

Colorado style? You gotta know where to look.

Mountain Chalet: For nearly 60 years, this has been the go-to spot for Colorado Springs adventurers. Along with skis and climbing equipment, the downtown shop has kept up with the latest and greatest in mountain fashion. 

Wilderness Exchange x Black Diamond: When Black Diamond moved into this store on Denver’s 15th Street, it brought its sleek skiing gear to one floor while Wilderness Exchange continued its 25-year mission on the other. The mission is “making the outdoors more affordable and accessible” through consigned apparel by Coloradans, for Coloradans. 

Neptune Mountaineering: The outdoor retailer has been a staple in Boulder since 1973, when renowned climber Gary Neptune opened shop. The store is now much bigger than it was then, filled with everything you need to explore Colorado’s wilds and look good in its urban centers.

Melanzana: Hands in the Leadville shop do all the stitching and sewing you see on those vibrant hoodies with a peculiar cinch. The hoodies have grown incredibly popular, yet Melanzana has stayed true to its small, handmade vision ー explaining the limited stock and shopping by appointment. 

Topo Designs: The color-blocked bags and packs that hang over the back, sling across the shoulders and strap around the hips have become quintessential Colorado accessories. Topo makes clothes to match.

YoColorado: Colorado is in the name, and Colorado is in the Golden-curated products aimed at “balancing nostalgia and modernity with high-quality, aspirational designs.” Bright and bold looks carry through T-shirts, button-ups and sweatshirts, while hats and beanies make statements of their own. 

F.M. Light & Sons: It’s a destination in Steamboat Springs, this western wear store proudly “outfittin’ the West” for more than 120 years. The longevity is hard to imagine until you realize this is the true, historic Colorado style meant to last. 

Rockmount Ranch Wear: Cowboys and wannabe cowboys have been shopping here since 1946, when Jack A. Weil started selling embroidered, snap-up shirts in a historic building in downtown Denver. The shirts continue to sell here, mostly now to wannabe cowboys.

REI: The national retailer is headquartered in Washington, but it might as well be in Colorado. From stores on the Front Range and in Summit County, it sells all of the state’s signature wears, including puffies, Chacos and Blundstones. 

Scheels: Find everything that REI has ー and much, much more. With stores in Colorado Springs and Johnstown, Scheels has the Front Range covered. The Springs location includes two levels and 220,000 square feet of retail space.