There are social media posts, and then there are Social Media Posts.

The ones that stop you mid-doomscroll to read every word. You laugh. You get verklempt.

And you consider teleporting to the Humane Society of the Pikes Peak Region stat to adopt a grumpy cat named Wednesday, a nervous Chihuahua named Little Pugs or a goofball pit bull named Bronco.

“Bronco is the only Bronco this season who’s actually good for your heart,” wrote HSPPR digital communications manager Alyssa Baumgardner in a recent Facebook post following the Denver Broncos’ victory in London.

Baumgardner’s heartwarming, droll posts, many of which are written in the animal’s voice, grab people by their heartstrings and tug them into the kennel, resulting in adoptions and new donors to the nonprofit.

“These posts are the best thing about Facebook,” wrote one fan.

Baumgardner, who grew up in Colorado Springs, focuses her weekly posts on critters who are having a tougher time getting adopted.

“I create a fleshed-out character for them, show their struggles and the great things about them, and do it in a fun and engaging way,” she said. “I try to tie it to something people know or a pop culture reference, then people develop more of a connection.”

One of her first viral posts featured Wednesday, who had been adopted and returned.

“I thought, why not just lean into it and write it from the perspective of Wednesday Adams, but from the cat. Let’s make her darker, grumpier and more mysterious, but still lovable, and own it – this is not going to be your typical cuddly kitten. She’s going to sit on a fridge and judge your life choices.”

Wednesday got adopted.

So did Cooper, a fearful, shut-down dog.

“I wrote a post for him, and within an hour a woman commented, ‘We’re on our way to come get him,’ and they did. People, if they connect with a story and think they can help, they’ll do their best.”

ABOUT THE SERIES

In about 300 words, we show sides of the community that might otherwise go unnoticed.