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Shopping for eyeglasses online can offer various benefits you might not be able to access at a traditional in-person location. With a wide array of unique style options, numerous options for customization, and simplified purchasing processes, the ability to shop eyeglasses online allows customers to select their new frames and lenses in simple, convenient ways.

Greater Style Options

Shopping for eyeglasses at an online retailer gives you a world of choices at your fingertips. Not only do you have numerous customization options available, such as those found with bifocals and waterproofed lenses, but you can also access a wide array of frame styles, colors, and brands.

Are you looking for something more traditional? Maybe a tortoiseshell-colored frame? Or something sleek and black? A unique style that gives you a bit of pop when you leave your home? By shopping online, you have access to dozens, if not hundreds, of style combinations that will allow you to have your next pair of glasses created to your ultimate satisfaction.

Affordable Pricing and Discounts

Online eyeglass retailers often have lower prices and deals when compared to their in-store counterparts. These potentials frequently come in the form of first-time buyer sales. However, many retailers offer promotions or coupon codes year-round that allow you to get your next set of frames at a discount (or sometimes even at a buy one, get one half-off sale).

Some retailers also take insurance, which can be helpful now that the new year and renewed benefits are approaching. Seniors can also benefit from yearly eye exams, which will help them determine what prescription they need when purchasing their next pair of glasses online.

Virtual Try-Ons and Sizing Tools

Many retailers now offer “virtual try-ons,” which allow you to upload a selfie or even watch a video in real-time to see what your next pair of eyeglasses will look like on you. These tools not only give you a sense of the aesthetic you are going for but also allow you to see how they would look “when worn” in contrast to your face shape and facial features.

Many retailers also offer video guides that help you determine your frame measurements, which will help ensure that you get the correct frame size. These include:

• Helping you with your face and popularity distance (PD), which includes:
  • Frame width, which is the distance between your temples
  • Bridge width, which is the distance between the eyeglass lenses
  • Arm length, which is the length of the arms that extend from the frames to your ears

Those who already have eyeglasses may see a series of numbers on the inside of their frames. An example would be 55 (which would be your lens width)—15 (which will be your bridge width)—and 140 (which will be your temple length).

By utilizing the sizing charts and try-on tools available, you can check to ensure sizing accuracy and determine how a particular set of frames will look on you, all from the comfort of your home or office.

Utilizing Customer Reviews and Support

Customer reviews are always important when determining whether a new pair of frames will last you a long time or if they have any other quirks that you might be unaware of. Each set of frames on a retailer’s website should have a section where customers can write reviews about their lenses. Customer reviews are a staple in online shopping, especially when you cannot try on or examine the frames in person.

However, everyone knows that not all customer reviews can take into account mistakes that occur in manufacturing or accidents during the shipping process. As a result, utilizing customer support can be beneficial, especially if you are buying a new pair of frames for the first time. Most modern retailers now have chat support options with trained service agents who can help you determine how to select a new pair of lenses.

Shopping for your new glasses online can be fun and exciting. With so many pairs of frames to choose from, multiple lens customizations that include quality-of-life (such as hydrophobic coating and blue light blocking technology), and dozens, if not hundreds, of colors, the world of eyeglasses is within your reach when shopping online.