In a bold move that positions Colorado at the forefront of laundry innovation, Tide has chosen the Centennial State as the exclusive launch site for its revolutionary new product, Tide evo. This cutting-edge development — first revealed to the public at this year’s South by Southwest (SXSW) festival — is set to transform the laundry day across Colorado and eventually, the country.

Tide evo comes from a rich lineage of laundry solutions at Tide that have continually set the bar for efficiency and effectiveness — the result of over a decade’s worth of research and development. As the latest iteration in Tide’s storied history of innovation, spanning from soaps to liquids and PODS, these detergent tiles represent a new era in laundry care.

Not Just Another Laundry Detergent

The leap from traditional detergents to the fiber tile format of Tide evo marks a significant milestone in laundry technology. Each tile harnesses the power of six layers and is 100 percent concentrated, delivering unparalleled efficiency without the toll of plastic bottles and extra water. It’s a promise of superior cleanliness backed by Tide’s rigorous testing, proving evo’s might against common stains surpasses that of leading bargain brands.

Crafted for the Modern Consumer

Today’s environmentally conscious consumers demand products that simplify their routines without compromising quality or their desire to make the best choices for their family and their home. Tide evo answers this call with a design that emphasizes ease of use, the lack of unneeded fillers and exceptional cleaning power.

“Tide evo signifies a major leap in our ongoing quest for improving how we clean, with efficiency at its core,” said Sundar Raman, Chief Executive Officer of P&G Fabric & Home Care Division. “This innovation encapsulates over a decade of dedication, marking a pivotal phase in the evolution of laundry care.”

Another Step Forward for Laundry’s Future

True to its pioneering spirit, Tide evo is manufactured in a facility powered by renewable energy. Its packaging, too, looks new to the Tide brand — utilizing Forest Stewardship Council-certified recyclable paperboard in place of traditional plastic bottles. Moreover, the detergent’s cold water formulation is a game-changer, potentially reducing energy usage by up to 90 percent per wash.

Bringing the Future of Laundry to Colorado

As Tide evo rolls out across Colorado this April, residents are invited to experience the future of laundry — an innovation that promises not only to meet but exceed the modern lifestyle’s demands for convenience. With expanding nationwide availability later this year, Coloradans now have the first-hand opportunity to integrate this groundbreaking technology into their homes.

Discover more about how Tide evo is redefining laundry care by visiting Tide’s website.