A hedge-fund-backed media group known for buying up struggling local papers and cutting costs has made an offer for USA Today publisher Gannett Co.

MNG Enterprises Inc., one of the largest newspaper chains in the country, has quietly built a 7.5 percent position in Gannett’s stock and is urging the McLean, Va., publisher to review its strategic alternatives, including a potential sale. It also is calling on Gannett to commit to a moratorium on digital investments.

On Monday, MNG, better known as Digital First Media, said it was offering $12 a share for Gannett, a 23 percent premium over Friday’s closing price of $9.75. The shares, which fell steeply last year, have been rising lately. The Wall Street Journal first reported Digital First’s plans Sunday.

In a letter to Gannett’s board, MNG said the team leading Gannett hasn’t demonstrated that it is capable of effectively running the company, citing how it has lost 41 percent of its value since its debut as a public company 2½ years ago.

Closely held Digital First is known for its contentious history with the newspaper industry in part because of its penchant for slashing costs. It said it has over the past few years made multiple approaches to Gannett about a deal but has been rebuffed.

It isn’t clear whether Gannett will be receptive now. On Monday, Gannett said its board would review the proposal to determine the course of action that is in the best interest of the company and shareholders.

In addition to publishing USA Today, one of the top-selling papers in the country, Gannett owns and operates dozens of other publications such as the Arizona Republic, the Record in North Jersey and the Naples Daily News in Florida. Its shares have tumbled in recent years and dropped roughly 15 percent in the past 12 months, leaving the company with a market value of about $1.1 billion.

The print media industry has suffered sharp revenue declines as digital advertising sales fail to keep up with drops in print advertising. This in turn has prompted a wave of consolidation among publishers looking to benefit from economies of scale and cut costs, often through layoffs. Both Gannett and Digital First Media have been active acquirers.

Digital First Media owns about 200 newspapers and publications including the Denver Post and the Orange County Register. Last year it beat out other bidders to buy the Boston Herald after the tabloid filed for bankruptcy.

This wouldn’t be the first time Digital First Media has faced a fight. Since it bought the Denver Post, the paper’s staff has shrunk, prompting outrage from news-industry unions but helping make Digital First one of the most profitable newspaper operators.

The dispute is one of the most high-profile in a series of recent battles between a newsroom and its ownership. But USA Today, one of the most recognized papers in the country, would be the best-known target it has set its sights on yet.

Digital First Media’s largest shareholder is Alden Global Capital LLC, a New York hedge fund that focuses on investing in distressed companies. It became an investor in the debt of an MNG entity in 2010 after that company’s own bankruptcy and became the biggest shareholder several years ago.

Alden, founded by Randall Smith and Heath Freeman, has more than $1 billion under management. The sometimes-activist investor is known for slashing costs at its media investments through layoffs and the use of zero-based budgeting, an approach that requires operators to justify their expenses each year.

Digital First was formed in 2013 as the result of the merger of Media News Group and the Journal Register Co. It quickly moved to unload much of its real estate holdings and printing operations and made steep staffing cuts across its titles, consolidating considerable aspects of its operations in centralized hubs.

In late 2014, Digital First explored selling all its newspapers to Apollo Global Management LLC, but called off talks the following year after the two sides couldn’t agree to a price.

In early 2016, Digital First acquired the Orange County Register and other Southern California newspapers out of the bankruptcy of Freedom Communications after the Justice Department blocked the winning bid by Tribune Publishing.

FILE – In this July 14, 2010, file photo, the Gannett Co.headquarters sign stands in McLean, Va. The Wall Street Journal is reporting that MNG Enterprises, better known as Digital First Media, is preparing to bid for newspaper publisher Gannett Co. (AP Photo/Jacquelyn Martin, File)

Jacquelyn Martin