Fox to run 6-second ads during Sunday’s Broncos-Cowboys game
Viewers of Sunday’s Denver Broncos-Dallas Cowboys game will see what one Fox executive told USA TODAY will soon become commonplace in the network’s sports broadcasts: The six-second ad.
T-Mobile has developed multiple six-second spots that will bookend a more traditional 30-second ad from the mobile carrier. The ads — which appear similar to online pre-roll ads — will run during Fox’s America’s Game of the Week broadcast that will be seen by 81% of the country.
“I think this really shows that we are not married to a certain commercial length,” Bruce Lefkowitz, executive vice president of advertising sales for Fox Networks Group, said in a phone interview. “This is a new opportunity for advertisers, since it changes how ads can run in games. We are going to expand this to Major League Baseball broadcasts and every single NFL game starting next week.”
Denver Broncos outside linebacker Shaquil Barrett (48), cornerback Aqib Talib (21) and inside linebacker Zaire Anderson (50) run off the field with one second left on the clock in an NFL football game against the Los Angeles Chargers after a blocked field goal attempt, Monday, Sept. 11, 2017, in Denver. The Broncos won 24-21. (AP Photo/Jack Dempsey)
Denver Broncos outside linebacker Shaquil Barrett (48), cornerback Aqib Talib (21) and inside linebacker Zaire Anderson (50) run off the field with one second left on the clock in an NFL football game against the Los Angeles Chargers after a blocked field goal attempt, Monday, Sept. 11, 2017, in Denver. The Broncos won 24-21. (AP Photo/Jack Dempsey)