Popular brands from Ann Taylor to Brawny are celebrating Women’s History Month with creative advertisements and marketing campaigns.

Here’s a look at how some brands are recognizing Women’s History Month:

Brawny replaces “Brawny man” with a woman:

The next package of Brawny paper towels you buy might look a little different.

The popular Georgia-Pacific paper towel brand is replacing its iconic, flannel-wearing man with a woman in a nod to Women’s History Month in March.

“There are women and girls everywhere who exhibit strength and resilience in their lives, and that’s the inspiration behind the Brawny #StrengthHasNoGender campaign,” Frances Morgan, senior brand manager at G-P, said in a statement.

This year marks the second consecutive year that Brawny has taken part in the initiative, but it’s the first time the burly Brawny man has been replaced on their packaging.

Read more at usatoday.com