A video showing two white police officers involved in a deadly altercation with a 37-year-old black man in Baton Rouge circulated across the Internet early Wednesday morning, prompting peaceful street protests in the city and anger elsewhere.

The video showed two Baton Rouge police officers attempting to detain Alton Sterling after the officers responded to a call “from a complainant who stated that a black male who was selling music cd’s and wearing a red shirt threatened him with a gun” outside the Triple S Food Mart, a convenience store, a Facebook post by Baton Rouge Police Department said. Police said they responded about 12:35 a.m. Tuesday.

Sterling was shot and killed while pinned down by the officers.

His killing is the latest in a nationwide string of fatal police-involved arrests captured on video. Like many others, the first versions of what happened are coming more from a video showing a fragment of the incident than from police, who have had relatively little to say so far. Thus no clear picture has yet to emerge of the full sequence of events that led to the death.

The cellphone video of the incident surfaced on social media. The footage began with police standing a few feet from Sterling. A loud pop — like that of a stun gun — can be heard.

“Get on the ground,” a police officer yelled.

“Get on the ground,” the voice yelled again, followed by a second pop.

Sterling, a large man, remained on his feet.

A police officer tackled him over the hood of a silver car, then onto the ground.

Meanwhile, another restrained his left arm behind his back and knelt on it.

“He’s got a gun,” someone yelled.

“Gun. Gun.”

Both officers drew their pistols from their holsters. In the video, Sterling appeared to be fairly immobile.

Then, the officers shouted something unintelligible, which seemed to include the phrase “going for the gun.”

Two noises that sounded like shots rang out immediately after.

Whoever filmed the video then dropped the cellphone.

“Oh, s—,” someone said.

Three more shot-like sounds rang out.

“They shot him?”

“Yes.”

“Oh, my f—ing goodness.”

Sterling was pronounced dead on the scene when an ambulance arrived at 12:46 a.m.

East Baton Rouge Parish Coroner William “Beau” Clark said the initial autopsy reports show Sterling suffered more than two gunshot wounds to his chest and back and that he died from a a homicide, the Advocate reported.

In a statement, Baton Rouge Police Cpl. L’Jean McKneely Jr. said two officers “have been placed on administrative leave per standard procedure,” though it is believed that only one officer fired shots.

The officers have not been named.

“Our guys will most likely review the video tomorrow,” McKneely told The Washington Post in an email Tuesday night.

“We give officers normally a day or so to go home and think about it” before being interviewed, McKneely told the Advocate.

Police had released no further details as of early Wednesday morning.

Baton Rouge Mayor-President Kip Holden told WBRZ that a full investigation will be conducted.

“This is not going to be a coverup,” Holden said.

Family members, though, were outraged at what they said was a deadly instance of racial profiling.

Sandra Sterling, an aunt who said she had raised Alton as her own son after his mother died, compared Tuesday’s killing to the fatal police-involved shooting of a white 6-year-old in November in Marksville, La., after which two Louisiana officers were arrested and charged with murder.

“All I want is justice for my child,” Sterling told The Post over the phone Tuesday night, her voice shredded by shouting and grief. “I want the same treatment y’all are giving that person in Marksville that killed that little white baby. I want that same kind of justice.”

“I don’t think they would have did that to a white person,” added Neco Sterling, one of Alton’s cousins.

Abdullah Muflahi, the shop’s owner, said he witnessed the event and offered his account to various local outlets.

“[Police] were really aggressive with him from the start,” Muflahi told the Advocate.

Muflahi said that police shot Sterling with a stun gun — as the video suggested — but that the suspect remained standing. Police then tackled him and pinned him down. One yelled “gun,” then one fired four to six shots into Sterling.

Muflahi told the Advocate, “His hand was nowhere [near] his pocket,” and that Sterling was not holding a weapon.

Then, Muflahi said that the officer who fired the shots began cursing and that both seemed to be “freaking out.”

Finally, the store owner said he heard one of the officers say, “Just leave him.”

Muflahi said he saw police retrieve a gun from Sterling’s pocket after the shooting.

“God bless his soul. It could’ve, it could have, it could have been handled differently. Much differently. On both sides it could have been handled differently,” Muflahi told WLBT.

The video has sparked outrage both in Louisiana and across the country.

Crowds began gathering outside the Triple S Food Mart about 4:30 p.m. Tuesday — swelling to more than 200 people at one point — and it didn’t dissipate until well after 2 a.m. Wednesday.

The crowd held signs with phrases such as “Justice for Alton” and “#NoJusticeNoPeace” scrawled on them in black sharpie and chanted familiar phrases.

“Hands up, don’t shoot.” “Black lives matter.”

Twenty-three-year-old Nicholas Belson, a recent graduate of Louisiana State University’s main campus, which is housed in Baton Rouge, was one of the protesters.

“I came out because I felt frustrated. You just feel like you have to do something. I live here,” Belson told the Advocate. “Once it starts hitting where you live, you start feeling the fear.”

Throughout the night, protesters set off fireworks and cars spun their tires, creating clouds of smoke. Passing drivers honked their cars’ horns, seemingly in solidarity. Meanwhile, Muflahi brought bottles of water and sodas to the crowds protesting outside his store.

On a table in front of the convenience store sat a wreath of flowers, a stuffed dog and several burned CDs. Above it hung a sign stating “RIP Big Alton.”

Local politicians called on state or federal officials to take over the investigation, which was still in the hands of Baton Rouge Police as of Tuesday night.

“The video footage released today of the shooting of Alton Sterling by officers of the Baton Rouge Police Department was deeply troubling and has understandably evoked strong emotion and anger in our community,” Rep. Cedric Richmond (D-La.) said in a statement. “There are a number of unanswered questions surrounding Mr. Sterling’s death. Including questions about the initial calls for police presence, the level of force used by officers, the verbal and physical altercation, and the response of the officers after he was shot. I call on the U.S. Department of Justice to conduct a full and transparent investigation into this incident.”

Alton Sterling’s name was trending on Twitter on Tuesday night, with many users saying the video called to mind Eric Garner, the black man who was placed in choke-hold by New York Police in July 2014 and subsequently died. “Black Lives Matter” became a trending search on Tumblr. Celebrities took to Twitter to express their feelings, including Andy Richter, MC Hammer and Amy Schumer.

Read the full story at The Washington Post