Dick’s Sporting Goods wins Sports Authority’s brand name, intellectual property, reports say
Some of Sports Authority’s intellectual property assets may land in the corner of rival Dick’s Sporting Goods, the Wall Street Journal reported Thursday.
Reuters and the Wall Street Journal, both citing unnamed sources, reported Thursday that Dick’s bid $15 million for Sports Authority’s intellectual property and is expected to win the auction.
The Wall Street Journal reported that the intellectual property assets included the Sports Authority name as well as the e-commerce site. The naming-rights contract for Sports Authority Field at Mile High Stadium were not included and remain available, according to the report.
Sports Authority’s Sports Castle retail space in downtown Denver. Some of Sports Authority’s intellectual property assets may land in the corner of rival Dick’s Sporting Goods, the Wall Street Journal reported on Thursday, June 30, 2016. (Cyrus McCrimmon, Denver Post file)