McDonald’s  has recently made solid progress in turning around its business with all-day breakfast, new McPick value menu combinations, and next-gen initiatives like self-serve kiosks, table-mounted tablets, and tableside ordering. Unfortunately, the Golden Arches still isn’t faring too well in terms of brand perception.

In a recent Harris Poll, which ranks domestic brands based on familiarity, quality, and customer service, McDonald’s failed to rank among the top seven burger chains in America. Privately held In-and-Out, Five Guys and Culver’s claimed the top three spots in that order. Only two publicly traded companies —  Wendy’s at No. 4 and Sonic at No. 5 — made the list. To make matters worse, Harris states that it reviewed McDonald’s during the study, but that it ranked below the category average.

This isn’t the first time Wendy’s and Sonic bested McDonald’s in brand perception. In YouGov BrandIndex’s list of fast-food chains which received the most positive buzz from customers in 2015, Wendy’s ranked second after Subway. Sonic was ranked fifth, and once again McDonald’s didn’t make the cut.

For more on this story visit USA Today.