What’s in a name? Try Colorado Canyons National Monument
GRAND JUNCTION — Where’s the statue? Where’s the tablet?
Those questions regarding the Colorado National Monument have bedeviled tourism officials in Grand Junction and Fruita for years. For too many tourists, the word “monument” connotes something besides expanses of canyons and towering red rocks.
To minimize that confusion, changing the Colorado National Monument to a national park long has been debated as a solution. Now, another option is under serious consideration: simply change the name.
“It’s a branding issue. And maybe a name change will take care of a branding issue,” said Ken Henry, co-chair of a committee charged by U.S. Sen. Mark Udall and Rep. Scott Tipton with investigating possible changes to the popular area between Fruita and Grand Junction.
Names being considered include Colorado Canyons National Monument or Red Rock Canyons of the Colorado National Monument.
Colorado National Monument Photo by