The holidays bring a special energy to Woodland Park and Teller County — twinkling lights, busy storefronts, and neighbors greeting neighbors. Yet behind that festive spirit is a very real decision point for all of us: where we spend our holiday dollars directly affects which businesses will still be here next year.

Shopping local is more than a slogan. Studies show that when you spend $100 at a locally owned business, roughly $65 stays in the community, compared with only a fraction of that when the same purchase is made online or outside the area. Those dollars support local jobs, commercial rent, youth programs, donations to our nonprofits, and tax revenue that helps fund parks, first responders, and city improvements. In short — every purchase becomes an investment in our community.

This does not mean avoiding larger retailers. Walmart is one of our community’s largest employers and a consistent partner in giving back — from food drives to Shop with a Cop and many other initiatives. Their employees are our neighbors too, and their contributions matter.

When you shop at a local boutique, bookshop, restaurant, art studio, salon, or service provider, you are helping sustain the businesses that create the unique character of Woodland Park and the Teller County Region — the businesses that decorate storefronts, host local events, sponsor school groups, and personally know their customers.

If you are not sure what to buy this year, gift cards and gift certificates from local businesses are an excellent option. They provide immediate support to the business and give the recipient something to look forward to — whether it’s a special meal out, a relaxing service, or a favorite shop they love.

We all want a thriving community, vibrant streets, and strong local commerce. This holiday season, consider making a simple commitment: before you click “purchase” online, or drive down the pass, ask yourself — can I buy this locally? Even shifting a portion of your spending toward small businesses can strengthen jobs, stability, and opportunity right here at home.

The holidays are about generosity, togetherness, and taking care of one another. Shopping small — even a little — is one of the most meaningful ways we can do exactly that.